October 18, 2017

My Secret Revealed For An Eye-Catching Email Subject Line

I get hundreds of emails each day, and most of them catch my eye by the sender’s name or their subject line. But,what really catches my eye are emails with subject lines that contain a ‘glyph’. You might also call them a symbol. In any case, I decided to try one tweak to make my iPentimento and associate blog Pentimento stand out in everyone’s inbox. If you are a subscriber to either, or both of the blogs you will notice a little colored image like this: Obviously, I had many to choose from (this is just a small sample from the cheat sheet provided by René Kulka at Email Marketing Tipps. One of the bits of advice René offered was to use these glyphs sparingly. For now, not everyone is using them, but yours could get lost in the inbox, or ignored. You take a chance of losing subscribers rather than catching their interest. I have to admit, I never met a bit of bling I didn’t like, but I chose not to use an animated emoji in my subject line for this newsletter because of the aforementioned reason.

  • Placing Animated Emojis in GMail subject lines cheat sheet gives you a good overview of how and where to use them.
  • Yes, these emojis/glyphs/symbols do work in Mail Chimp. It’s very easy to add the code by copying and pasting it into the email subject line you will fill out for your Mail Chimp campaign. If the mailing software encodes the unicode symbol properly, i.e. it should look in an UTF-8-quoted-printable-encoded subject header. I am using the most recent version of Firefox and Windows 8.1. Unicode looks something like this

    U+1F601 (in this case, a smiling face with friendly eyes).

    when added to a subject line and the email program then converts it.

Also, I did sign up to René’s weekly newsletter at first as a courtesy, but I really value his sound advice and have continued to look forward to them each Friday. Please visit his site and take a look at his articles.





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